Tottenham Hotspur x HPE
The stadium that fixes its own network.
NBL x iCoach
Commentators query the data live, in plain words.
Buffalo Sabres x SprintAI
A GM who co-designed his own AI tool.
NHL x Adobe
One fan profile across 32 clubs.
Genius Sports x TelevisaUnivision (Liga MX)
Game moments become real-time advertising inventory.
New Ryan Field (Northwestern) x Mashgin
Every concession stand in the stadium, no cashier.
NFL x Microsoft (Game Ops Dashboard)
A game-day incident classifies itself before a human reads it.
Stupa Sports (ADRS/TTR)
A video-review system for sports that cannot afford Hawk-Eye.
IBM x USTA (Serve Quality)
Serve mechanics, measured 50 times a second.
Ohio State University x HPE Juniper Mist
Stadium Wi-Fi stops waiting for a technician.
Fastbreak AI x SEC (Scheduling Extension)
The AI now judges the schedule across years, not one season.
Partnerbrite (WSC Sports) x Yieldmo
Fan data becomes the campaign, not just the target.
Portland Thorns / Portland Fire x Treasure AI
An agent decides who to contact, not a dashboard.
Stanford Athletics x Vivenu x WMT Digital
436 hours of manual work, replaced by a price that updates itself.
Naver CHZZK x Esports World Cup 2026
Live-generated subtitles follow match jargon, not just language.
Wimbledon x IBM (Championships 2026)
AI no longer just predicts the winner. It explains why, and states how sure it is.
Presidio x NHL
AI doesn't narrate the game. It keeps the league standing while it airs.
Capgemini x Tour de France (Inside My Race)
Every fan follows a different Tour. A model writes it, in real time.
EDO x FIFA World Cup (Sponsored Ad Outcomes)
Sponsorship stops being visibility. It becomes a number.
Bundesliga (DFL) x AWS (Captain)
Ask in chat. It answers with a video playlist cut for you.
FIFA x Lenovo (World Cup 2026)
104 matches. 16 cities. 3 countries. One AI nervous system.
Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
Adidas x FIFA (Trionda Connected Ball)
The ball knows where it is. 500 times per second.
LALIGA x Sportian (Smart Insights)
AI writes the commentary. In real time. Before the journalist does.
Fox One (World Cup AI Layer)
The broadcast layer goes invisible. AI decides what you see.
Crystal Palace x Temporal
The betting ban ends. The AI infrastructure era on the shirt begins.
HUMAIN x ai.io (HUMAIN Sport)
Saudi sovereign AI enters the talent identification market.
RapidSOS x FIFA World Cup 2026
AI translation on 911. Because in an emergency everyone speaks their native tongue.
WNBA x AWS
Women's basketball gets its own analytics layer.
NBA × Alibaba — The Court Goes 3D
Joe Tsai brings Alibaba's Olympic tech to the NBA. The ball rolls, but AI rewrites how you see it.
BCCI x Google Gemini (IPL 2026)
The world's most-watched cricket tournament goes conversational.
LALIGA x WSC Sports (GOALITOS)
Generative AI produces children's narrative content weekly, without a named author.
Genius Sports x Swiss Football League
A mid-sized league outsources its full tech stack to one vendor.
MLB x Hawk-Eye x TrackMan (ABS)
The machine calls the pitch. The umpire announces it.
G2 Esports x Theta Labs
The mascot becomes an AI agent. The brand speaks for itself, around the clock.
DICKS Sporting Goods x Adobe
Every athlete gets a digital coach. AI-powered, at scale.
Williams F1 x Anthropic
Claude moves to the pit wall. AI as an official thinking partner.
FIFA x Lenovo
The most technologically advanced World Cup in history starts here.
MLS Innovation Lab 2026
MLS bets on five AI startups to reshape soccer.
Manchester City x YBVR
The stadium comes to you. VR, immersive, always on.
Adobe × MLB
AI-powered content supply chain at scale.
IBM × The Masters
Turning 50 years of archive into a conversational product.
Formula E × Google Cloud
The net-zero racing series puts AI at the wheel of race strategy.
Atlético de Madrid × HPE
The AI-native stadium infrastructure.
Riot Games × Globant
AI as the engine of esports viewing experience.
Fieldhouse Media Network
Fan data as an ad network.
Athletico Paranaense × Gemini
Conversational AI for squad planning.
Eurovision Sport × CAMB.AI
Real-time AI subtitling for Paralympic Winter Games.
SeatGeek in ChatGPT
Tickets sold inside a conversation.
Mercury13 × Catapult
Analytics built for women's football physiology.
Tennis Australia x Infosys
The slam that never stops. AI plays tennis year-round.
Premier League x Microsoft
30 seasons of football, one AI companion for 1.8 billion fans.
IOC × Intel
The first Olympics with a formal AI agenda.
NFL x Microsoft
AI moves from the back office to the sideline, live.
DFL × AWS
Bundesliga becomes the first football league with a GenAI broadcast layer.
Liverpool FC x Google DeepMind (TacticAI)
The AI that advises on corners now plays open ball too — and it's no longer Liverpool's alone.
Formula 1 x AWS (F1 Insights)
Eight years of F1 data, still sport's most mature AI laboratory.
NBA x AWS
Basketball gets its first AI-powered intelligence hub.
MLB x Sportradar
MLB takes an equity stake in its own data infrastructure.
X Games x Google Cloud
The first AI judge in action sports history.
River Plate x Veridas (FaceID)
Eighty-five thousand fans enter the stadium by looking at a camera.
NBA × WSC Sports
25,000 hours of NBA footage, unlocked for creators by AI.
ATP × Sportradar × Arwen AI
AI becomes the first line of defence for athletes online.
UEFA x Sportradar (UFDS)
A model trained on twenty years of betting data, fifty analysts checking every signal.
NBA × Cosm
The best seat in the house is inside an 87-foot dome.
Sevilla FC x IBM watsonx (Scout Advisor)
Three hundred thousand scouting reports, one question in plain language, a summary in two minutes.
US Open x IBM watsonx (AI Commentary)
Sport's first generative commentator keeps learning, tournament after tournament.
SSC Napoli x Zone7
An injury prediction platform, a league title, a renewal through 2026.
USA Taekwondo x Fastbreak AI
The AI scheduling layer reaches Olympic federations.
ScorePlay
€13M to put AI clip generation in every team's hands.