New Ryan Field (Northwestern) x Mashgin
Every concession stand in the stadium, no cashier.
At Northwestern's new Ryan Field, every concourse concession is a "Two-Minute Market" running Mashgin AI checkout: computer vision recognizes every item in the order with no barcodes and no cashier, with the goal of getting fans back to their seats within two minutes.
Why it matters
Full venue coverage from the first season makes this a design case as well as an adoption case: the stadium opens with no legacy tills to replace. The figure that matters is missing, namely wait times and average spend compared with traditional points of sale.
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