Genius Sports x TelevisaUnivision (Liga MX)
Game moments become real-time advertising inventory.
Stanford Athletics x Vivenu x WMT Digital
436 hours of manual work, replaced by a price that updates itself.
Partnerbrite (WSC Sports) x Yieldmo
Fan data becomes the campaign, not just the target.
EDO x FIFA World Cup (Sponsored Ad Outcomes)
Sponsorship stops being visibility. It becomes a number.
Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
Genius Sports x Swiss Football League
A mid-sized league outsources its full tech stack to one vendor.
SeatGeek in ChatGPT
Tickets sold inside a conversation.
MLB x Sportradar
MLB takes an equity stake in its own data infrastructure.
UEFA x Sportradar (UFDS)
A model trained on twenty years of betting data, fifty analysts checking every signal.