NBL x iCoach
Commentators query the data live, in plain words.
Wimbledon x IBM (Championships 2026)
AI no longer just predicts the winner. It explains why, and states how sure it is.
Capgemini x Tour de France (Inside My Race)
Every fan follows a different Tour. A model writes it, in real time.
LALIGA x Sportian (Smart Insights)
AI writes the commentary. In real time. Before the journalist does.
Fox One (World Cup AI Layer)
The broadcast layer goes invisible. AI decides what you see.
LALIGA x WSC Sports (GOALITOS)
Generative AI produces children's narrative content weekly, without a named author.
MLS Innovation Lab 2026
MLS bets on five AI startups to reshape soccer.
IBM × The Masters
Turning 50 years of archive into a conversational product.
Eurovision Sport × CAMB.AI
Real-time AI subtitling for Paralympic Winter Games.
NBA × WSC Sports
25,000 hours of NBA footage, unlocked for creators by AI.
ScorePlay
€13M to put AI clip generation in every team's hands.
DFL × AWS
Bundesliga becomes the first football league with a GenAI broadcast layer.
NBA x AWS
Basketball gets its first AI-powered intelligence hub.