NFL x Microsoft (Game Ops Dashboard)
A game-day incident classifies itself before a human reads it.
Portland Thorns / Portland Fire x Treasure AI
An agent decides who to contact, not a dashboard.
Bundesliga (DFL) x AWS (Captain)
Ask in chat. It answers with a video playlist cut for you.
Capgemini x Tour de France (Inside My Race)
Every fan follows a different Tour. A model writes it, in real time.
Wimbledon x IBM (Championships 2026)
AI no longer just predicts the winner. It explains why, and states how sure it is.
LALIGA x Sportian (Smart Insights)
AI writes the commentary. In real time. Before the journalist does.
Fox One (World Cup AI Layer)
The broadcast layer goes invisible. AI decides what you see.
FIFA x Lenovo (World Cup 2026)
104 matches. 16 cities. 3 countries. One AI nervous system.
Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
LALIGA x WSC Sports (GOALITOS)
Generative AI produces children's narrative content weekly, without a named author.
G2 Esports x Theta Labs
The mascot becomes an AI agent. The brand speaks for itself, around the clock.
BCCI x Google Gemini (IPL 2026)
The world's most-watched cricket tournament goes conversational.
FIFA x Lenovo
The most technologically advanced World Cup in history starts here.
DICKS Sporting Goods x Adobe
Every athlete gets a digital coach. AI-powered, at scale.
Williams F1 x Anthropic
Claude moves to the pit wall. AI as an official thinking partner.
Adobe × MLB
AI-powered content supply chain at scale.
Formula E × Google Cloud
The net-zero racing series puts AI at the wheel of race strategy.
SeatGeek in ChatGPT
Tickets sold inside a conversation.
Athletico Paranaense × Gemini
Conversational AI for squad planning.
IBM × The Masters
Turning 50 years of archive into a conversational product.
DFL × AWS
Bundesliga becomes the first football league with a GenAI broadcast layer.
US Open x IBM watsonx (AI Commentary)
Sport's first generative commentator keeps learning, tournament after tournament.
Premier League x Microsoft
30 seasons of football, one AI companion for 1.8 billion fans.
NFL x Microsoft
AI moves from the back office to the sideline, live.
Tennis Australia x Infosys
The slam that never stops. AI plays tennis year-round.
Sevilla FC x IBM watsonx (Scout Advisor)
Three hundred thousand scouting reports, one question in plain language, a summary in two minutes.