NHL x Adobe
One fan profile across 32 clubs.
Buffalo Sabres x SprintAI
A GM who co-designed his own AI tool.
NFL x Microsoft (Game Ops Dashboard)
A game-day incident classifies itself before a human reads it.
Portland Thorns / Portland Fire x Treasure AI
An agent decides who to contact, not a dashboard.
Wimbledon x IBM (Championships 2026)
AI no longer just predicts the winner. It explains why, and states how sure it is.
Bundesliga (DFL) x AWS (Captain)
Ask in chat. It answers with a video playlist cut for you.
Capgemini x Tour de France (Inside My Race)
Every fan follows a different Tour. A model writes it, in real time.
Fox One (World Cup AI Layer)
The broadcast layer goes invisible. AI decides what you see.
LALIGA x Sportian (Smart Insights)
AI writes the commentary. In real time. Before the journalist does.
FIFA x Lenovo (World Cup 2026)
104 matches. 16 cities. 3 countries. One AI nervous system.
Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
BCCI x Google Gemini (IPL 2026)
The world's most-watched cricket tournament goes conversational.
G2 Esports x Theta Labs
The mascot becomes an AI agent. The brand speaks for itself, around the clock.
LALIGA x WSC Sports (GOALITOS)
Generative AI produces children's narrative content weekly, without a named author.
Williams F1 x Anthropic
Claude moves to the pit wall. AI as an official thinking partner.
DICKS Sporting Goods x Adobe
Every athlete gets a digital coach. AI-powered, at scale.
FIFA x Lenovo
The most technologically advanced World Cup in history starts here.
Adobe × MLB
AI-powered content supply chain at scale.
SeatGeek in ChatGPT
Tickets sold inside a conversation.
Formula E × Google Cloud
The net-zero racing series puts AI at the wheel of race strategy.
Athletico Paranaense × Gemini
Conversational AI for squad planning.
IBM × The Masters
Turning 50 years of archive into a conversational product.
Sevilla FC x IBM watsonx (Scout Advisor)
Three hundred thousand scouting reports, one question in plain language, a summary in two minutes.
Premier League x Microsoft
30 seasons of football, one AI companion for 1.8 billion fans.
DFL × AWS
Bundesliga becomes the first football league with a GenAI broadcast layer.
US Open x IBM watsonx (AI Commentary)
Sport's first generative commentator keeps learning, tournament after tournament.
Tennis Australia x Infosys
The slam that never stops. AI plays tennis year-round.
NFL x Microsoft
AI moves from the back office to the sideline, live.