New Ryan Field (Northwestern) x Mashgin
Every concession stand in the stadium, no cashier.
IBM x USTA (Serve Quality)
Serve mechanics, measured 50 times a second.
Stupa Sports (ADRS/TTR)
A video-review system for sports that cannot afford Hawk-Eye.
HUMAIN x ai.io (HUMAIN Sport)
Saudi sovereign AI enters the talent identification market.
MLB x Hawk-Eye x TrackMan (ABS)
The machine calls the pitch. The umpire announces it.
Genius Sports x Swiss Football League
A mid-sized league outsources its full tech stack to one vendor.
MLS Innovation Lab 2026
MLS bets on five AI startups to reshape soccer.
X Games x Google Cloud
The first AI judge in action sports history.
IOC × Intel
The first Olympics with a formal AI agenda.
NBA × WSC Sports
25,000 hours of NBA footage, unlocked for creators by AI.
NBA x AWS
Basketball gets its first AI-powered intelligence hub.
River Plate x Veridas (FaceID)
Eighty-five thousand fans enter the stadium by looking at a camera.
ScorePlay
€13M to put AI clip generation in every team's hands.