Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
BCCI x Google Gemini (IPL 2026)
The world's most-watched cricket tournament goes conversational.
Williams F1 x Anthropic
Claude moves to the pit wall. AI as an official thinking partner.
Athletico Paranaense × Gemini
Conversational AI for squad planning.
X Games x Google Cloud
The first AI judge in action sports history.