New Ryan Field (Northwestern) x Mashgin
Every concession stand in the stadium, no cashier.
NHL x Adobe
One fan profile across 32 clubs.
Portland Thorns / Portland Fire x Treasure AI
An agent decides who to contact, not a dashboard.
Bundesliga (DFL) x AWS (Captain)
Ask in chat. It answers with a video playlist cut for you.
RapidSOS x FIFA World Cup 2026
AI translation on 911. Because in an emergency everyone speaks their native tongue.
NBA × Alibaba — The Court Goes 3D
Joe Tsai brings Alibaba's Olympic tech to the NBA. The ball rolls, but AI rewrites how you see it.
BCCI x Google Gemini (IPL 2026)
The world's most-watched cricket tournament goes conversational.
Manchester City x YBVR
The stadium comes to you. VR, immersive, always on.
DICKS Sporting Goods x Adobe
Every athlete gets a digital coach. AI-powered, at scale.
Fieldhouse Media Network
Fan data as an ad network.
Adobe × MLB
AI-powered content supply chain at scale.
Tennis Australia x Infosys
The slam that never stops. AI plays tennis year-round.
Premier League x Microsoft
30 seasons of football, one AI companion for 1.8 billion fans.
NBA × Cosm
The best seat in the house is inside an 87-foot dome.
River Plate x Veridas (FaceID)
Eighty-five thousand fans enter the stadium by looking at a camera.
US Open x IBM watsonx (AI Commentary)
Sport's first generative commentator keeps learning, tournament after tournament.