Stanford Athletics x Vivenu x WMT Digital
436 hours of manual work, replaced by a price that updates itself.
Stanford Athletics replaces fixed-tier pricing with AI-driven dynamic pricing, built by Vivenu and WMT Digital, across basketball and American football. In a single season: a 24% average per-ticket revenue lift in basketball, 14% in football, and 436 hours of manual pricing work saved.
Why it matters
SeatGeek in ChatGPT (Issue #1) moved ticket sales outside official platforms. Here the price itself becomes a variable continuously recalculated by a model, no longer a periodic human decision. These are the first numbers in this issue with a direct impact on revenue, but they are declared by the vendors: Vivenu's case history does not state the baseline of the comparison. They cover a single season, in a college market less price-sensitive than the professional one.
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