Advisory Services
AI is already reshaping sport. The question is whether your club is leading it or reacting to it.
AI is becoming the operating system of sports organizations, and it's already separating leaders from the rest. AI on the Field measures where you stand today and builds the path to get there.
Why now
AI is becoming the operating backbone of sports organizations, separating leaders from the rest of the industry.
AI-fueled fan engagement and operational efficiency are among the themes PwC identifies as reshaping the business of sport in 2026.
No independent instrument yet exists to measure AI-readiness for sports federations. That's the gap the Rating Assessment fills.
The AI literacy obligation for deployers of AI systems has been in force since 2 February 2025 — over a year and a half ago, not a future deadline.
Key facts
+24%
Average ticket revenue, Stanford Athletics (basketball)
-52%
Non-contact injury days lost, SSC Napoli
+300%
Editorial team productivity, US Open (IBM-reported)
+17%
Bundesliga app session length, driven by Amazon Personalize
Source: cases published on AI on the Field — not AI on the Field clients.
01 — Start here
Sport AI Rating Assessment
Measure your club, league or federation's AI maturity across 4 dimensions.
Structured assessment across Readiness, Delivery, Risk and Confidence, with a rating class and a 30-60-90 day operational roadmap. Output is a board-ready report to guide investment decisions. ZeroFive.AI methodology applied to the sport context, building on the dataset and criteria already used in the AI Football Observatory.
02
Sport AI Canvas Workshop
Turn an AI idea into a validated project, with clear decision criteria.
Structured design workshop for AI use cases applied to sport — scouting, ticketing, fan engagement, performance. Applies a rigorous Decision Gate: investment only in initiatives with demonstrated technical feasibility and measurable return. Output: validated canvas and implementation plan.
03
AI Adoption — From decision to agent in production
We build what Rating and Canvas have validated.
Adoption path that brings agents, automations and integrations into production on the systems the club or league already uses, with risk gates active from day one. Delivered in partnership with Protot.ai, ZeroFive.AI's build and implementation unit.
04
Ongoing Advisory
Monthly strategic support, not a one-off project.
Ongoing AI governance oversight retainer, with a 12-month re-assessment to measure progress against the initial Rating. Includes updates on regulatory developments and periodic reviews.
05
AI Compliance Gap Analysis
Map regulatory gaps before they become a problem.
Compliance analysis against the EU AI Act and ISO 42001, calibrated to the specifics of European clubs, leagues and federations. Output: gap report and remediation plan with regulatory priorities.
06
AI Literacy for Sport
Training built on real cases, not generic theory.
Training paths for board, operational and technical staff, built on the cases documented in AI on the Field's issues — not abstract slides, but real deployments that have already happened in professional sport. Aligned with the training requirements of the EU AI Act (Art. 4).
The framework at a glance
FAQ
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