Buffalo Sabres x SprintAI
A GM who co-designed his own AI tool.
New Ryan Field (Northwestern) x Mashgin
Every concession stand in the stadium, no cashier.
NHL x Adobe
One fan profile across 32 clubs.
IBM x USTA (Serve Quality)
Serve mechanics, measured 50 times a second.
NFL x Microsoft (Game Ops Dashboard)
A game-day incident classifies itself before a human reads it.
Fastbreak AI x SEC (Scheduling Extension)
The AI now judges the schedule across years, not one season.
Stanford Athletics x Vivenu x WMT Digital
436 hours of manual work, replaced by a price that updates itself.
Portland Thorns / Portland Fire x Treasure AI
An agent decides who to contact, not a dashboard.
Ohio State University x HPE Juniper Mist
Stadium Wi-Fi stops waiting for a technician.
EDO x FIFA World Cup (Sponsored Ad Outcomes)
Sponsorship stops being visibility. It becomes a number.
Presidio x NHL
AI doesn't narrate the game. It keeps the league standing while it airs.
Fox One (World Cup AI Layer)
The broadcast layer goes invisible. AI decides what you see.
RapidSOS x FIFA World Cup 2026
AI translation on 911. Because in an emergency everyone speaks their native tongue.
Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
NBA × Alibaba — The Court Goes 3D
Joe Tsai brings Alibaba's Olympic tech to the NBA. The ball rolls, but AI rewrites how you see it.
WNBA x AWS
Women's basketball gets its own analytics layer.
MLB x Hawk-Eye x TrackMan (ABS)
The machine calls the pitch. The umpire announces it.
DICKS Sporting Goods x Adobe
Every athlete gets a digital coach. AI-powered, at scale.
MLS Innovation Lab 2026
MLS bets on five AI startups to reshape soccer.
IBM × The Masters
Turning 50 years of archive into a conversational product.
SeatGeek in ChatGPT
Tickets sold inside a conversation.
Riot Games × Globant
AI as the engine of esports viewing experience.
Fieldhouse Media Network
Fan data as an ad network.
Adobe × MLB
AI-powered content supply chain at scale.
NFL x Microsoft
AI moves from the back office to the sideline, live.
X Games x Google Cloud
The first AI judge in action sports history.
NBA × WSC Sports
25,000 hours of NBA footage, unlocked for creators by AI.
NBA × Cosm
The best seat in the house is inside an 87-foot dome.
US Open x IBM watsonx (AI Commentary)
Sport's first generative commentator keeps learning, tournament after tournament.
USA Taekwondo x Fastbreak AI
The AI scheduling layer reaches Olympic federations.
MLB x Sportradar
MLB takes an equity stake in its own data infrastructure.
NBA x AWS
Basketball gets its first AI-powered intelligence hub.