NFL x Microsoft (Game Ops Dashboard)
A game-day incident classifies itself before a human reads it.
IBM x USTA (Serve Quality)
Serve mechanics, measured 50 times a second.
Stanford Athletics x Vivenu x WMT Digital
436 hours of manual work, replaced by a price that updates itself.
Ohio State University x HPE Juniper Mist
Stadium Wi-Fi stops waiting for a technician.
Fastbreak AI x SEC (Scheduling Extension)
The AI now judges the schedule across years, not one season.
Portland Thorns / Portland Fire x Treasure AI
An agent decides who to contact, not a dashboard.
Presidio x NHL
AI doesn't narrate the game. It keeps the league standing while it airs.
EDO x FIFA World Cup (Sponsored Ad Outcomes)
Sponsorship stops being visibility. It becomes a number.
Fox One (World Cup AI Layer)
The broadcast layer goes invisible. AI decides what you see.
RapidSOS x FIFA World Cup 2026
AI translation on 911. Because in an emergency everyone speaks their native tongue.
Nike x Google (Agentic Commerce)
The sports store moves inside the AI conversation. No app, no redirect.
WNBA x AWS
Women's basketball gets its own analytics layer.
NBA × Alibaba — The Court Goes 3D
Joe Tsai brings Alibaba's Olympic tech to the NBA. The ball rolls, but AI rewrites how you see it.
MLB x Hawk-Eye x TrackMan (ABS)
The machine calls the pitch. The umpire announces it.
MLS Innovation Lab 2026
MLS bets on five AI startups to reshape soccer.
DICKS Sporting Goods x Adobe
Every athlete gets a digital coach. AI-powered, at scale.
Fieldhouse Media Network
Fan data as an ad network.
IBM × The Masters
Turning 50 years of archive into a conversational product.
Riot Games × Globant
AI as the engine of esports viewing experience.
Adobe × MLB
AI-powered content supply chain at scale.
SeatGeek in ChatGPT
Tickets sold inside a conversation.
NBA × Cosm
The best seat in the house is inside an 87-foot dome.
NBA × WSC Sports
25,000 hours of NBA footage, unlocked for creators by AI.
NBA x AWS
Basketball gets its first AI-powered intelligence hub.
X Games x Google Cloud
The first AI judge in action sports history.
US Open x IBM watsonx (AI Commentary)
Sport's first generative commentator keeps learning, tournament after tournament.
NFL x Microsoft
AI moves from the back office to the sideline, live.
USA Taekwondo x Fastbreak AI
The AI scheduling layer reaches Olympic federations.
MLB x Sportradar
MLB takes an equity stake in its own data infrastructure.