NHL x Adobe
One fan profile across 32 clubs.
The NHL and its 32 clubs get Adobe CX Enterprise. GenStudio produces content for NHL.com, the app, social and advertising, adapted by market and language; Experience Platform and Journey Optimizer build real-time fan profiles and decide which content to show across app, web, email and in-arena. Fan creation tools based on Adobe Express and Firefly are planned for a later phase.
Por qué importa
What matters is centralization: personalization becomes a league project and stops being a sum of club-by-club experiments. This is the third Adobe case in the archive after MLB (Issue #1) and DICK'S Sporting Goods (Issue #2), a sign of a stack standardizing across fan engagement. Duration, financial value and the launch date of the fan tools are undisclosed.
Stack tecnológico