LALIGA x WSC Sports (GOALITOS)
Generative AI produces children's narrative content weekly, without a named author.
LALIGA launched GOALITOS, the first original animated series produced by a top European league using generative AI across the full production pipeline. Five-minute episodes, weekly cadence, in Spanish, English, and Arabic. WSC Studios, running on WSC's proprietary Large Sports Model, automates: narrative development, character animation, localized voice-over built on licensed child actor recordings, and multi-platform reformatting. Distributed across LALIGA's broadcaster network, owned channels, and YouTube.
Por qué importa
The pipeline produces narrative content for children 52 times a year, in three languages, without a named author in the editorial chain. Children's content regulation in Spain, the UK, and major Arabic-speaking markets imposes specific accuracy and age-appropriateness requirements. The public framework does not describe how the pipeline is audited against these. Player image rights in algorithmically generated animated contexts have not been publicly updated to cover this use case.
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