Capgemini x Tour de France (Inside My Race)
Every fan follows a different Tour. A model writes it, in real time.
This is the third case this cycle, with Wimbledon and the Bundesliga, where AI becomes the layer that narrates the event to the individual fan rather than broadcasting it to everyone in the same way. The speed of the NTT-to-Capgemini switch within the first year shows how quickly sports properties rotate the underlying stack: the technology partner is no longer stable infrastructure for decades, it is a replaceable supplier. Cycling, with its 3,400 km fragmented race, is the ideal testbed for personalisation. The unresolved tension is the one shared across the category: when every viewer receives a different version of the race, the shared account that makes a sporting event a collective fact is lost. The Tour de France has historically been a single narrative followed together. Inside My Race fragments it into millions of versions.